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Is sex appeal even currently the most popular advertising technique?
Answer
The advertisement being used in any case has a specific aim for a specific brand/product. So depending on that specific purpose, a medium and message is chosen, which may or may not involve sexual appeal.
When you watch TV next time, take note of the vehicle most advertisements are using. It will change over the course of the day. Early morning children's programs will have ads that appeal to mum's emotional side - through her children, like a mum serving a certain jam for breakfast and her kids looking at her with loving grins as they eat it - and the kids' need for excitement and socialisation.
Sex appeal works if it is for the right product. You don't see world vision and other charities trying to gain income through sex appeal. Nor are calls for blood donations using it. And, think of political advertising before elections - do they use scantily clad bikini models next to their candidate?
The premise usually used behind sex appeal is that, by using or buying an offering, you will be able to attract the person depicted in the ad and for lack of better words, 'get laid'. The product becomes associated with sex. Think of 'The Lynx Effect' and so on.
It is great for products that communicate power, status and luxury goods. High-powered cars, expensive clothes, and as seen nearly all the time, for things like cologne, aftershave and so on. Fragrances are used to attract the opposite sex as one of if not the main purpose for using them, so sex appeal is a perfect tool for them. You will notice these products are typically aimed at men... If you are selling a product to retired women, sex appeal may not work so well!
So to conclude on your question - how well an advertising tool or technique works depend on the product and the target market. You cannot call sex appeal the 'best' tool. But it certainly has its place among the myriad of other tools for promoting a product.
The advertisement being used in any case has a specific aim for a specific brand/product. So depending on that specific purpose, a medium and message is chosen, which may or may not involve sexual appeal.
When you watch TV next time, take note of the vehicle most advertisements are using. It will change over the course of the day. Early morning children's programs will have ads that appeal to mum's emotional side - through her children, like a mum serving a certain jam for breakfast and her kids looking at her with loving grins as they eat it - and the kids' need for excitement and socialisation.
Sex appeal works if it is for the right product. You don't see world vision and other charities trying to gain income through sex appeal. Nor are calls for blood donations using it. And, think of political advertising before elections - do they use scantily clad bikini models next to their candidate?
The premise usually used behind sex appeal is that, by using or buying an offering, you will be able to attract the person depicted in the ad and for lack of better words, 'get laid'. The product becomes associated with sex. Think of 'The Lynx Effect' and so on.
It is great for products that communicate power, status and luxury goods. High-powered cars, expensive clothes, and as seen nearly all the time, for things like cologne, aftershave and so on. Fragrances are used to attract the opposite sex as one of if not the main purpose for using them, so sex appeal is a perfect tool for them. You will notice these products are typically aimed at men... If you are selling a product to retired women, sex appeal may not work so well!
So to conclude on your question - how well an advertising tool or technique works depend on the product and the target market. You cannot call sex appeal the 'best' tool. But it certainly has its place among the myriad of other tools for promoting a product.
Im thinking of getting a movado watch for my wife's b-day is that a good present? is it a luxury watch?
tommy
I would spend up to $1000 or a little more if nesscesary
Answer
Does she like expensive jewelry??? Does she wear a watch??? Personally, I wouldn't find value in a $1K watch (the one I got for $18 tells time just fine, and is real cute) so it wouldn't suit just any woman...you know her, so you should know what she likes...I've never heard of that brand, so can't say if it's a good brand or not (but IMO, no watch is worth that much)...
Does she like expensive jewelry??? Does she wear a watch??? Personally, I wouldn't find value in a $1K watch (the one I got for $18 tells time just fine, and is real cute) so it wouldn't suit just any woman...you know her, so you should know what she likes...I've never heard of that brand, so can't say if it's a good brand or not (but IMO, no watch is worth that much)...
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Title Post: Is there an advertising technique that sells better than sex, if so we do we keep resorting to sex appeal?
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Rating: 98% based on 9457 ratings. 4,7 user reviews.
Author: Unknown
Thanks For Coming To My Blog
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