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Is sex appeal even currently the most popular advertising technique?
Answer
The advertisement being used in any case has a specific aim for a specific brand/product. So depending on that specific purpose, a medium and message is chosen, which may or may not involve sexual appeal.
When you watch TV next time, take note of the vehicle most advertisements are using. It will change over the course of the day. Early morning children's programs will have ads that appeal to mum's emotional side - through her children, like a mum serving a certain jam for breakfast and her kids looking at her with loving grins as they eat it - and the kids' need for excitement and socialisation.
Sex appeal works if it is for the right product. You don't see world vision and other charities trying to gain income through sex appeal. Nor are calls for blood donations using it. And, think of political advertising before elections - do they use scantily clad bikini models next to their candidate?
The premise usually used behind sex appeal is that, by using or buying an offering, you will be able to attract the person depicted in the ad and for lack of better words, 'get laid'. The product becomes associated with sex. Think of 'The Lynx Effect' and so on.
It is great for products that communicate power, status and luxury goods. High-powered cars, expensive clothes, and as seen nearly all the time, for things like cologne, aftershave and so on. Fragrances are used to attract the opposite sex as one of if not the main purpose for using them, so sex appeal is a perfect tool for them. You will notice these products are typically aimed at men... If you are selling a product to retired women, sex appeal may not work so well!
So to conclude on your question - how well an advertising tool or technique works depend on the product and the target market. You cannot call sex appeal the 'best' tool. But it certainly has its place among the myriad of other tools for promoting a product.
The advertisement being used in any case has a specific aim for a specific brand/product. So depending on that specific purpose, a medium and message is chosen, which may or may not involve sexual appeal.
When you watch TV next time, take note of the vehicle most advertisements are using. It will change over the course of the day. Early morning children's programs will have ads that appeal to mum's emotional side - through her children, like a mum serving a certain jam for breakfast and her kids looking at her with loving grins as they eat it - and the kids' need for excitement and socialisation.
Sex appeal works if it is for the right product. You don't see world vision and other charities trying to gain income through sex appeal. Nor are calls for blood donations using it. And, think of political advertising before elections - do they use scantily clad bikini models next to their candidate?
The premise usually used behind sex appeal is that, by using or buying an offering, you will be able to attract the person depicted in the ad and for lack of better words, 'get laid'. The product becomes associated with sex. Think of 'The Lynx Effect' and so on.
It is great for products that communicate power, status and luxury goods. High-powered cars, expensive clothes, and as seen nearly all the time, for things like cologne, aftershave and so on. Fragrances are used to attract the opposite sex as one of if not the main purpose for using them, so sex appeal is a perfect tool for them. You will notice these products are typically aimed at men... If you are selling a product to retired women, sex appeal may not work so well!
So to conclude on your question - how well an advertising tool or technique works depend on the product and the target market. You cannot call sex appeal the 'best' tool. But it certainly has its place among the myriad of other tools for promoting a product.
What are some greek gods and goddesses names that have been used on products?
Natalie A
Answer
'Minotaur Watching A Sleeping Girl' by Pablo Picasso: the minotaur is a creature in Greek Myth, but it is referring here to the male's animalistic side of nature.
'The Triumph of the Victor' by Peter Paul Rubens is, amongst a large number of other similar paintings by various artists, showing Nike crowning the victor with a laurel crown. Nike is the winged female who, in Greek Myth, was goddess of victory (thus called Victoria in Roman Mythology).
'The song of love' by Giorgio de Chirico you would immediately recognise the head of Apollo Belvedere, most probably symbolizing song since he was the god of music.
In 'The Last Judgement' by Michelangelo, which is found in the Sistine Chapel, there are two definate examples of Greek Myth...at the very bottom, situated beneath the figure of St. Bartholomew, there is a boatman lifting an oar- that is Charon, said to have ferried the souls of the dead in the Underworld. The second is a man with a pair of ass' ears and entwined with a serpent, situated at the bottom right-hand corner- he is Midas, the king who turned everything he touched into gold.
Aegis - Zeus and Athena's protective shield; modern group of insurance companies (The Aegis Group).
Ajax - Greek warrior in the Trojan War, who "cleaned up" in battle; popular household cleanser.
Amazon - Race of warrior women; amazon.com - huge on-line bookstore.
Apollo - God of music; Apollo Theater is a famous music hall in New York city.
Ares - Greek god of war; popular car model.
Argus - Giant watchman with a hundred eyes; Argus Security is a modern security company, specializing in commercial business protection.
Atlas - Was doomed to support the heavens on his shoulders; a modern moving company (Atlas Van Lines); also, Atlas Travel is a popular name for travel agencies all over the globe.
Aurora - Roman name for Eos, goddess of the Dawn; luxury car model.
Charon - Boatman who ferries the souls of the dead to the Underworld; www.charon.com, a company "offering solutions for a connected world."
Delphi - Sanctuary to Apollo and home to his famous Oracles; Delphi Forums (www.delphi.com) is an on-line meeting place to promote discussions and to find answers. Delphi is also the name of an international Automotive Group.
Hercules - Roman name for Heracles, the greatest Greek hero; the company called Hercules - http://www.hercules.com - makes a top-selling video graphics card (their slogan is Legendary Strength, Quality and Performance);
there is also the Hercules transport plane, used by the United States Air Force to carry large volumes of war material and food;
Hercules Incorporated - http://www.herc.com - is a maker of chemicals and allied products.
Hermes - Olympian Herald and Messenger god; popular brand of soap. Also, the FTD flower delivery company incorporates Hermes and his winged heels in their logo.
Hyperion - Titan whose name means "he who goes before the sun"; a company (www.hyperion.com) that specializes in "business analysis software." Also the name of a book publishing company.
Hydra - Sea serpent with nine heads, killed by Hercules; It's the chosen name (www.hydra.com) of the Internet Chess Club.
Juno - Roman name for Hera, wife of Zeus; Juno is a popular web-hosting company (www.juno.com), specializing in free web pages and custom e-mail.
Mars - Roman name for Ares, god of War; name of popular candy bar.
Medusa - Terrible monster whose glance would petrify you, killed by the hero Perseus; Medusa Cement Company sells cement products worldwide.
Mercury - Roman name for Hermes, the Messenger god; name of car model produced by the Ford Motor Company; also, an entertainment records label, Mercury Records.
Midas - King with the golden touch, who transformed all he touched to gold; a famous muffler and brake chain of service stations.
Minerva - Roman name for Athena, who gifted the olive tree to humans; Minerva Oil Company is an international exporter of fine food products.
Nike - Winged goddess of Victory, who can run and fly at great speeds; a famous company that sells...well...if you haven't heard of the company Nike, welcome to our planet...:)
Odyssey - The 10-year sea voyage endured by the Trojan War hero, Odysseus, as he sought to return home to Ithica; Odyssey Travel is a well-known travel agency; Odyssey Cruise Lines is a cruise company; Odyssey Records is a record company; there's even an Odyssey Golf Club company...you get the drift, Odyssey is a very popular modern mythological rip-off...
Olympus - Home of the Olympian gods; name of popular camera and photographic technology company. Also, Olympic Airlines is another variation of the name. (Note: Thanasi's Olympus Greek Restaurant is owned by the Myth Man...)
Orion - A giant hunter slain by Artemis in Greek mythology; a motion picture production company, Orion Pictures.
Pandora - The first woman in Greek mythology, whose name means "all-gifte
'Minotaur Watching A Sleeping Girl' by Pablo Picasso: the minotaur is a creature in Greek Myth, but it is referring here to the male's animalistic side of nature.
'The Triumph of the Victor' by Peter Paul Rubens is, amongst a large number of other similar paintings by various artists, showing Nike crowning the victor with a laurel crown. Nike is the winged female who, in Greek Myth, was goddess of victory (thus called Victoria in Roman Mythology).
'The song of love' by Giorgio de Chirico you would immediately recognise the head of Apollo Belvedere, most probably symbolizing song since he was the god of music.
In 'The Last Judgement' by Michelangelo, which is found in the Sistine Chapel, there are two definate examples of Greek Myth...at the very bottom, situated beneath the figure of St. Bartholomew, there is a boatman lifting an oar- that is Charon, said to have ferried the souls of the dead in the Underworld. The second is a man with a pair of ass' ears and entwined with a serpent, situated at the bottom right-hand corner- he is Midas, the king who turned everything he touched into gold.
Aegis - Zeus and Athena's protective shield; modern group of insurance companies (The Aegis Group).
Ajax - Greek warrior in the Trojan War, who "cleaned up" in battle; popular household cleanser.
Amazon - Race of warrior women; amazon.com - huge on-line bookstore.
Apollo - God of music; Apollo Theater is a famous music hall in New York city.
Ares - Greek god of war; popular car model.
Argus - Giant watchman with a hundred eyes; Argus Security is a modern security company, specializing in commercial business protection.
Atlas - Was doomed to support the heavens on his shoulders; a modern moving company (Atlas Van Lines); also, Atlas Travel is a popular name for travel agencies all over the globe.
Aurora - Roman name for Eos, goddess of the Dawn; luxury car model.
Charon - Boatman who ferries the souls of the dead to the Underworld; www.charon.com, a company "offering solutions for a connected world."
Delphi - Sanctuary to Apollo and home to his famous Oracles; Delphi Forums (www.delphi.com) is an on-line meeting place to promote discussions and to find answers. Delphi is also the name of an international Automotive Group.
Hercules - Roman name for Heracles, the greatest Greek hero; the company called Hercules - http://www.hercules.com - makes a top-selling video graphics card (their slogan is Legendary Strength, Quality and Performance);
there is also the Hercules transport plane, used by the United States Air Force to carry large volumes of war material and food;
Hercules Incorporated - http://www.herc.com - is a maker of chemicals and allied products.
Hermes - Olympian Herald and Messenger god; popular brand of soap. Also, the FTD flower delivery company incorporates Hermes and his winged heels in their logo.
Hyperion - Titan whose name means "he who goes before the sun"; a company (www.hyperion.com) that specializes in "business analysis software." Also the name of a book publishing company.
Hydra - Sea serpent with nine heads, killed by Hercules; It's the chosen name (www.hydra.com) of the Internet Chess Club.
Juno - Roman name for Hera, wife of Zeus; Juno is a popular web-hosting company (www.juno.com), specializing in free web pages and custom e-mail.
Mars - Roman name for Ares, god of War; name of popular candy bar.
Medusa - Terrible monster whose glance would petrify you, killed by the hero Perseus; Medusa Cement Company sells cement products worldwide.
Mercury - Roman name for Hermes, the Messenger god; name of car model produced by the Ford Motor Company; also, an entertainment records label, Mercury Records.
Midas - King with the golden touch, who transformed all he touched to gold; a famous muffler and brake chain of service stations.
Minerva - Roman name for Athena, who gifted the olive tree to humans; Minerva Oil Company is an international exporter of fine food products.
Nike - Winged goddess of Victory, who can run and fly at great speeds; a famous company that sells...well...if you haven't heard of the company Nike, welcome to our planet...:)
Odyssey - The 10-year sea voyage endured by the Trojan War hero, Odysseus, as he sought to return home to Ithica; Odyssey Travel is a well-known travel agency; Odyssey Cruise Lines is a cruise company; Odyssey Records is a record company; there's even an Odyssey Golf Club company...you get the drift, Odyssey is a very popular modern mythological rip-off...
Olympus - Home of the Olympian gods; name of popular camera and photographic technology company. Also, Olympic Airlines is another variation of the name. (Note: Thanasi's Olympus Greek Restaurant is owned by the Myth Man...)
Orion - A giant hunter slain by Artemis in Greek mythology; a motion picture production company, Orion Pictures.
Pandora - The first woman in Greek mythology, whose name means "all-gifte
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Title Post: Is there an advertising technique that sells better than sex, if so we do we keep resorting to sex appeal?
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