Monday, December 9, 2013

Is the average price for a watch $15?

luxury watch brands tiers
 on Treatise On Telephony: Tables And Formulas: International ...
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Q.


Answer
No, the average price of a watch is not $15! There are some good, long-lasting watches that are not expensive. My most trustworthy watch lasted about 15 years and I paid $10 at a store.

Here is an excerpt telling the prices that really high end watches can reach, both price-wise and in quality:

Luxury
The largest, most widely known class of luxury timepieces

Expect To Get:
An elegant, valuable, stylish and prestigious watch that will serve you well for a long time. Of quality and durability that the watch can be passed down to your children. If maintained in good condition, can be resold whether it is 6 months or 30 years old.

Examples of Brands in this Range: Expect Retail Prices To Be:
Breitling, Cartier, Ebel, Omega, Rolex $1,000-$4,000 for Steel models

Expect Retail Prices To Be:
$1,000-$4,000 for Steel models
$2,500-$8,000 for Gold on a leather strap
$5,000-$20,000 for Gold on a Gold bracelet
Only modest discounts available through most brand-authorized dealers. Moderate discounts available from unauthorized "gray market" dealers.

Design/Style: On The Outside: On The Inside:
Trend-setting styles that range from traditional to highly original. Each brand usually has at least one or two very distinctive styles. Cases and bracelets mass-produced, but with the superlative fit and finish of fine jewelry. Surgical grade steel. Solid gold of 18 karat or sometimes 14 karat. Highly scratch-resistant sapphire crystals. High-end movements mass produced by the brand, or by a different company and then often customized by the brand. Dominantly very high-grade quartz and chronometer-grade mechanical. Digital quartz not seen at this level except for a few very specialized aerospace watches.

As NEW watches:
Sold officially mainly through dealers of higher-end jewelry. Though several forms of unauthorized resellers exist. Discounts through authorized dealers are restricted by the manufacturers to avoid cheapening the brand image.

As USED watches:
Superb market. Watches in this class are well sought after, but their high initial pricing encourages many buyers to seek used ones to better suit their budgets.

As VINTAGE watches:
Superb market. Watches in this class can last for many decades and are readily available through many reputable used watch dealers.

Summary:
This is the main tier of true luxury watches. Overall, these can be a good value because manufacturers at this level are not skimping to offer 'luxury' products at more moderate prices--yet they mostly do not go to outrageous excess in details without regard to cost of the highest-end brands. Better durability and modest depreciation rates make the long-term cost of ownership of these watches quite reasonable. Used watches in this tier can be an outstanding value.




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