TEFERI BEK
What is the basic thing that differnttiate rolex from other luxury watches?
Answer
It's not a top luxury brand. Not even close....
The price range where Rolex sells is basically a beginning/low-end of luxury Swiss time piece. What Rolex did is clever and excellent advertising and resulting name recognition. Everybody knows Rolex, and Rolex is associated with luxury.
It's special because owners value them. It's special because people value them.
Is it more accurate than Casio? NO.
Is it more durable than cheap digital watches? NO.
Is it better water proof than most? YES.
Brands like Patek Philippe is considered the higher end of luxury watches. These are priced where Rolex ends and goes upward of 1 million dollars without any precious stones.
By the way.....
People don't buy these to look at time. These are bought as jewelry. It's value is not its functionality.
It's not a top luxury brand. Not even close....
The price range where Rolex sells is basically a beginning/low-end of luxury Swiss time piece. What Rolex did is clever and excellent advertising and resulting name recognition. Everybody knows Rolex, and Rolex is associated with luxury.
It's special because owners value them. It's special because people value them.
Is it more accurate than Casio? NO.
Is it more durable than cheap digital watches? NO.
Is it better water proof than most? YES.
Brands like Patek Philippe is considered the higher end of luxury watches. These are priced where Rolex ends and goes upward of 1 million dollars without any precious stones.
By the way.....
People don't buy these to look at time. These are bought as jewelry. It's value is not its functionality.
what is brand positioning? what are the ways of brand promoting?
avijit_pro
Answer
Positioning is how your brand is placed relative to other brands in the market. Rolex is positioned as a luxury brand for the high end market while Swatch positions itself as an affordable, fun watch brand.
Promotion of brands is done in many different media including print, radio, television and the internet. Brand promotion is not about a particular offer or product it is about the brand and is most commonly served up by Madison Avenue advertising groups.
Positioning is how your brand is placed relative to other brands in the market. Rolex is positioned as a luxury brand for the high end market while Swatch positions itself as an affordable, fun watch brand.
Promotion of brands is done in many different media including print, radio, television and the internet. Brand promotion is not about a particular offer or product it is about the brand and is most commonly served up by Madison Avenue advertising groups.
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Title Post: Why is rolex so special and top luxury brand?
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