Mrs. Dave
Let's face it, young people (birth to about 25 years of age) are highly impressionable as evidenced in such acts as copy-cat crimes (the phase of school bomb threats) and dressing alike in the fashion choices and having other like material goods. Also, children are brought into the world and are raised with the viewpoint that people are kind, trustworthy, willing to jump in and save them and no matter what happens, things have a fairy-tale ending. From birth, they are lead to believe in magic and miracles such as Santa, Easter Bunny, Tooth Fairy and other mystical entities that their parents and media portray as existant. Then, they are exposed to media such as Disney movies where good ALWAYS triumphs over evil, that there are handsome princes out there that are the perfect gentlemen and treat women like precious creatures. Or, that all women are thin, curvy, large breasted beauties who give up their identites and sense of individuality to be with men, because having a man is all that matters. It only gets worse from there... until they are adults and realize life is nothing like anything they have been exposed to for more than a decade.
Yes, parents are to blame (in part) for the behaviors of their kids and young adults by trying to be their friends instead of parents, failure to properly discipline and a generally permissive parenting style (such as letting their teens have at-home, supervised drinking parties).
However, I am interested in discussing the impact of *popular culture* and its role in the behaviors, attitudes and morals of today's youth. Especially the negative aspects and how it forms the psyche.
The evidence I am citing is such pop-culture phenomena such as the "Twilight" series. Does it lead youth to believe that it is okay to hem and haw when it comes to dating, that violence in the name of love is acceptable, that it is just fine to lose yourself and sacrifice yourself in the name of love. Is "Twilight" setting a bad example for today's youth?
Also I am thinking about Taylor Swift and her lyrics (self-written, suposedly). Does it lead young females to believe that love is all that matters in life, that it is all love-sunshine-rainbows and puppy dogs, and not the darker side and pitfalls such as actually working to make a relationship work (and it is HARD work!) infidelity, abuse, being treated without respect, getting dumped for whatever reason, STDs and the other plethora of negative results that happen more than the "happy ending". Do you think such rose-tinted songs lead to more disillusionment and disappointment in young relationships? And what about today's R&B and Rap lyrics? They glamourize material goods, treating women like objects, sexual and otherwise. One only has to listen to the music?
Then, there is Miley Cyrus and her transformation from the sweet, loveable and girl next door to uber-skankarella, who seems to be dressing less as she matures. Does that give young girls the impression that to catch a man's eye or be worthy of any attention, you must dress like a street-walker?
And what about the impact of popular culture on youth consumerism? Today's youth are exposed to the gluttonous materialism of pop-culture icons. They all drive fast luxury autos, have ridiculous items (like clothing for dogs and special satchels to carry them, diamond encrusted cellphones, whatever). Does this make today's youth feel if they can't have it, they have no worth?
Going further, what about the morals of today's pop-culture icons? Does Tiger Woods (Jesse James and the other) and his resultant scandal lead youth to believe that cheating on your significant other is acceptable and even glamourous? Does the drama of reality television such as "Jersey Shore", "Real Housewives of...", "The Bachelor/Bachelorette" and the like lead youth to believe to make life worth living and exciting, one must fall into the drama and live for the drama (that does nothing but disintigrate relationships and make them come off as selfish, egotisitical and shallow)? What about "American Idol's" impact? Does that give youth the reasoning that anyone can and does deserve to be famous, even the people who are generally bereft of real talent?
I am sorry this is so long, but I wanted to give proof to my argument of the bad in pop-culture and I would love your take on this stance. Please, serious answers only! Thank you for sticking with my evidence and hearing me out! YOUR TURN!!!!
I am not blaming pop culture on my problems. I grew up disdaining pop culture and never went with or cared for what was popular in my day. I found my own path, but have spent my life observing and disecting society and am disturbed by what is transpiring. I am 27 years old, by the way.
Answer
I'll be honest, I didn't read this. BUT!!!!!!!!! It only applies to people that pay attention, care, or were never held back from watching these. Ex: Im what many would call a hippy or a flower child. I grew up in a house where we were never allowed to even watch television. once in a great while we would watch a movie. Once I got into my Middle school years, I started to rebel, and turn into a (then) Britney Spears, or a Christina Agulaira. I was throwing away my bottles,Wasting water, dressing like a slut, and stealing, and doing HORRIBLE things. Once in high school I did slutty things for money. Once my Junior year hit, I REALLY backed off from it all, and once Senior year hit, I was back to planting trees on the weekends, and going down to the recycling yard for fun. It made me realize what you are talking about, and I really do enjoy it. I'm not evil, maniacal, or crazy, I'm back to Hippy Brittni, the way my parents wante me to be raised, eventually wanting a degree in bio-chemical engineering, but I swayed and got a degree in bio physical engineering ;P
T's got it, it's pretty much what I've said. But MUCH shorter lol :D
I'll be honest, I didn't read this. BUT!!!!!!!!! It only applies to people that pay attention, care, or were never held back from watching these. Ex: Im what many would call a hippy or a flower child. I grew up in a house where we were never allowed to even watch television. once in a great while we would watch a movie. Once I got into my Middle school years, I started to rebel, and turn into a (then) Britney Spears, or a Christina Agulaira. I was throwing away my bottles,Wasting water, dressing like a slut, and stealing, and doing HORRIBLE things. Once in high school I did slutty things for money. Once my Junior year hit, I REALLY backed off from it all, and once Senior year hit, I was back to planting trees on the weekends, and going down to the recycling yard for fun. It made me realize what you are talking about, and I really do enjoy it. I'm not evil, maniacal, or crazy, I'm back to Hippy Brittni, the way my parents wante me to be raised, eventually wanting a degree in bio-chemical engineering, but I swayed and got a degree in bio physical engineering ;P
T's got it, it's pretty much what I've said. But MUCH shorter lol :D
Is there an advertising technique that sells better than sex, if so we do we keep resorting to sex appeal?
boldas.lov
Is sex appeal even currently the most popular advertising technique?
Answer
The advertisement being used in any case has a specific aim for a specific brand/product. So depending on that specific purpose, a medium and message is chosen, which may or may not involve sexual appeal.
When you watch TV next time, take note of the vehicle most advertisements are using. It will change over the course of the day. Early morning children's programs will have ads that appeal to mum's emotional side - through her children, like a mum serving a certain jam for breakfast and her kids looking at her with loving grins as they eat it - and the kids' need for excitement and socialisation.
Sex appeal works if it is for the right product. You don't see world vision and other charities trying to gain income through sex appeal. Nor are calls for blood donations using it. And, think of political advertising before elections - do they use scantily clad bikini models next to their candidate?
The premise usually used behind sex appeal is that, by using or buying an offering, you will be able to attract the person depicted in the ad and for lack of better words, 'get laid'. The product becomes associated with sex. Think of 'The Lynx Effect' and so on.
It is great for products that communicate power, status and luxury goods. High-powered cars, expensive clothes, and as seen nearly all the time, for things like cologne, aftershave and so on. Fragrances are used to attract the opposite sex as one of if not the main purpose for using them, so sex appeal is a perfect tool for them. You will notice these products are typically aimed at men... If you are selling a product to retired women, sex appeal may not work so well!
So to conclude on your question - how well an advertising tool or technique works depend on the product and the target market. You cannot call sex appeal the 'best' tool. But it certainly has its place among the myriad of other tools for promoting a product.
The advertisement being used in any case has a specific aim for a specific brand/product. So depending on that specific purpose, a medium and message is chosen, which may or may not involve sexual appeal.
When you watch TV next time, take note of the vehicle most advertisements are using. It will change over the course of the day. Early morning children's programs will have ads that appeal to mum's emotional side - through her children, like a mum serving a certain jam for breakfast and her kids looking at her with loving grins as they eat it - and the kids' need for excitement and socialisation.
Sex appeal works if it is for the right product. You don't see world vision and other charities trying to gain income through sex appeal. Nor are calls for blood donations using it. And, think of political advertising before elections - do they use scantily clad bikini models next to their candidate?
The premise usually used behind sex appeal is that, by using or buying an offering, you will be able to attract the person depicted in the ad and for lack of better words, 'get laid'. The product becomes associated with sex. Think of 'The Lynx Effect' and so on.
It is great for products that communicate power, status and luxury goods. High-powered cars, expensive clothes, and as seen nearly all the time, for things like cologne, aftershave and so on. Fragrances are used to attract the opposite sex as one of if not the main purpose for using them, so sex appeal is a perfect tool for them. You will notice these products are typically aimed at men... If you are selling a product to retired women, sex appeal may not work so well!
So to conclude on your question - how well an advertising tool or technique works depend on the product and the target market. You cannot call sex appeal the 'best' tool. But it certainly has its place among the myriad of other tools for promoting a product.
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Title Post: Is Popular Culture Responsible for the (Bad) Behavior of Today's Youth?
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Rating: 98% based on 9457 ratings. 4,7 user reviews.
Author: Unknown
Thanks For Coming To My Blog
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